I always find starting a blog post is the hardest part of actually keeping up a blog, finding a theme, setting up your social links and adding pictures is the fun bit. But actually sitting down and thinking of something to say is a completely different thing.
I have quite a few people who say to me they’d love to start a blog but they just don’t know what to blog about, truth is, neither do i.
Blogging is half about having a passion and talent for writing and half about building up the confidence to actually share yourself online. You could write a fantastic blog piece about ‘All the reasons kale is good for you’ or ‘How to become a ‘girl boss’ in ten days,’ the typical kind of blog post you’re likely to see get thousands of hits but is it personal? Unless that person is a kale farmer or really is making thousands in a few days, then no it isn’t.
So should you make a blog that’s personal and bare all to the world or should you stick to the generic ‘popular’ posts? I realise I am being very hypocritical here because I, like many others, find myself slipping into the cliché stereotypical blogging category a lot of the time (and probably with this post). But blogging should be a passion, it should be something you are proud of and can happily say ‘I wrote this’ or ‘I made this’ ‘I took this photo’ and people to look at it and know that that is truly you.
Trouble is, in the past few months blogging has become a phenomenally large, saturated, hobby, with hundreds of thousands of people competing for a space on the popular page. Because of this competitiveness the lesser known blogs are pushed under the carpet and just like everything else in society, the blogger behind the page begins to try to conform just to get noticed.
Do we not teach people to be themselves and be honest no matter what other people think? Do we not teach people that looks don’t matter? That we should be individuals?
So why is their post not good enough to get the attention?
Whether you are working on an old school hot pink flip Motorola (always wanted that phone) or a brand new Olympic pen. Or if you walk around with a rucksack of different lenses and a camera that weighs more than your entire body, every single individual puts time and effort into the content they create.
It’s not a secret that I know nothing about photography, but the photos I take I try just as hard to make them look aesthetically pleasing as a professional would do. Sometimes I am lucky enough to get to pick the brains of Hayley and learn a bit more about taking high quality images but a lot of the time my content is mediocre.
It’s also no secret that I have the academic level of a goldfish and sometimes can’t seem to even get my words in the right order before a large cup of tea in the morning, but when I sit and write a post I put myself into it, grammatical errors and all.
The problem is however, in the last few months I put all this effort in and I don’t get anything out of it. Instead I see more and more beautifully taken photos by hired photographers in luxurious backgrounds surrounded by the biggest fruit spread dominating the popular page leading to a blog post on……. ‘How to gain 100k followers by just being you.’ But you read the post, you see the photo and it is completely hypocritical. You’re telling people to hire a photographer, is that being you? You’re saying to travel to these locations [Insert some amazingly expensive holiday you wouldn’t be able to afford to go on even if you sold your soul], is that being you? You’re saying photoshop yourself to show your curves and attract attention, is that being you? You’re advising to remove any necessities that everyone has in everyday life out of the image and only have high end, pretty looking objects in view, is that you? And most of all, is the entire blog post YOU? Because im sure we haven’t slipped into some Charlie brooker fantasy where everyone lives their life in a conformed list of instructions just yet.
It is disheartening when you put your real self out there and yet someone with 500k followers talking some utter shit about something they aren’t passionate about blocks out all your content altogether. Because that’s exactly what happens.
If your image doesn’t get a certain rate of engagement within the first 2 minutes, Instagram then blocks your photo from being discovered by people who haven’t engaged with you either; ever, or within the last 24 hours. That means around 60% of even your followers probably don’t see your posts, let alone finding any new followers. And if like me, you are shadowbanned (Instagram claim this is a glitch on their software) then no hashtags ever work on your photos and no exposure outside of your engaging followers is given. At all.
So ‘what’s the point in doing it?’ People say to me. I’ve heard so many people say ‘ I used to blog but I stopped because no one was reading my posts’ and honestly, I feel ya.
Sometimes I sit here trying to think of witty posts or come up with an idea that covers a topic that’s really popular at the minute in order to gain traffic to my blog or my Instagram, but then I read back and think, this isn’t me, this isn’t personal.
I want to look back in a few years and laugh like, ‘oh remember when we first got luna and she shat on my laptop because I took my favourite bra that she was chewing off her’ or cry because I remember the pain of losing my two babies. I want to look back and go ‘aww look how small they are here, remember when she just started sitting up?’ or ‘Gosh look at me complaining about being tired here when im legit dying of tiredness right now, I didn’t have a clue back then.’ I want to look back and remember my writing fondly, I don’t want to look back and read ‘5 self help books that cured me of depression’ because truth is in the future no one is going to care, I’m the only one who is going to care and im going to regret getting a few thousand views on that verses a funny update that reminds me of a great time or a feeling.
I’m not dissing ‘big’ bloggers, they work hard and they are great at it, they deserve the exposure they get but what i’m trying to say is don’t change yourself or your blog to conform with them just because they are popular.
You wanna write a blog on how your dog’s poo progresses through life? You do it. You want to write a diary entry documenting your mental illness in the most personal way possible? You do it. You want to share you latest tinder date in every gory detail? You do it. You write about what you want to write about, write what you enjoy and what you know that ten years into the future you can look back on and say ‘I’m so glad I wrote that, Id completely forgotten about it!’ Don’t write for someone else.
If your blog isn’t getting great views, that’s okay, it doesn’t mean its shit. It doesn’t mean you should change and fit in to ‘what’s popular.’ So please, please, please, if you want to blog but are scared no one will read it, just do it! Do it for yourself. If you already have a blog and are unmotivated by it and low about it, please keep going because you started it for a reason. Remember the reason why you considered blogging in the first place? Was it to ‘get rich quick?’ probably not. It was to express yourself, share yourself and have a little place on the internet that’s all yours. It doesn’t matter what anybody else thinks of it.
YOU DO YOU.
[I do not own this image]
As a way for bloggers to gain exposure I have recently started up my ‘Introducing…’ series, so if you are interested in being a guest post on my blog in order to reach a further/different audience please check out my page and show your interest or let know on Instagram.
Thank you to everyone who has already applied to be a part of the series, you guys are what makes it worthwhile!